Reach your creative potential with this innovative textbook. Incorporating real-life case studies, from open houses to social media, this book teaches you to think bigger-while still following the laws that regulate in-person and digital advertising. From the Federal Trade Commission policy on deceptive advertisements to applications of the Real Estate Settlement Procedures Act (RESPA), this book covers the latest legal guidelines. Other helpful topics include brand marketing, testimonials, native advertising, and “25 Creative Event Ideas for Real Estate Licensees.”