Become a more efficient salesperson with this textbook.
There are many marketing and real estate sales books but few that explain marketing principles from a real estate agent’s point of view. The text integrates the four elements of a balanced marketing mix-promotion, place, product, and price. Throughout the text, principles of market research, data analysis, and market segmentation are applied to teach you how to be a more efficient salesperson. Updated units on technology, online marketing, and social media strategies make this the most comprehensive how-to guide for applying classic marketing and sales techniques to a real estate career.

Key Benefits:

• Discover how accurate market research and understanding client motivations can help you deliver effective target marketing
• Learn the steps used in negotiating and closing the sale
• Technology and social media units cover the latest information on the digital side of the industry
• More than 20 closing techniques included